Stay relevant to customers as their needs evolve.
How Retailers Are Investing in Digital
New research on executives' most pressing issues.
How Retailers Stay Relevant
Through a thoughtful combination of modernizing IT systems, unifying data and optimizing the supply chain, we redefine the end-to-end customer journey to enable retailers to anticipate needs, adapt experiences and evolve. Our clients become agile digital organizations that deliver long-term customer and business value.
Sectors we serve
Stay relevant as shoppers demand an increasingly digital experience that requires new levels of connectivity between supply chain and store experience.
Stand out in your niche with seamless experiences that incorporate social selling, hyper-personalization and next-level loyalty to drive sales and reduce returns.
Attract shoppers away from online retailers by offering the same frictionless omnichannel experience with tools and data-driven content that reflect your unique branding.
Remove obstacles across the enterprise to connect data and meet shopper expectations around inventory, BOPIS, curbside and delivery.
Meet buyer expectations for a B2C-like experience while harnessing data to maintain the personal relationships required of large-scale selling.
Core Retail Issues
Shopper-First Retail harnesses the power of digital to solve the business and customer challenges in every facet of the industry. See how Publicis Sapient can address your most pressing issues—from Experience to Supply Chain and beyond.
A digitally enabled supply chain is the only way to respond to the demands of today's customers. Whether you're looking to provide more fulfillment options, transparency, or efficiency, see the critical considerations of a customer-centric approach to Supply Chain. Could it become a growth lever for your retail business?
Retailers have long accepted e-commerce as a given part of doing business. Unfortunately, many have also accepted it as a cost center. Check out how shopper-centered experiences—and the technology to support them—can drive profit from e-commerce.
Retailers are sitting on mountains of data. The question is whether they know how to unify it, analyze it and adapt accordingly—all while keeping up with ever-changing regulations and expectations. Putting shoppers first means connecting data in a way that improves their experience, which in turn will improve your business.
The Store of the Future relies on connecting all of the above issues, from supply chain to online shopping to customer ID, to create a seamless store experience that delights customers, rewards loyalty and continues to generate valuable data. Find how connecting your physical and digital shopping experiences can help your business grow.
More Insights and Perspectives
The Trends and Insights That Matter in 2023
It’s time to start planning for what’s next. As another year of unknowns draws near, businesses must continue to rally around the one constant: rising customer expectations. The key question is which trends deserve your focus as you strive for transformational growth.Read more
How Lowe's Point-of-Sale System Makes Self-Checkout Seamless
Publicis Sapient partners with Lowe's to create a point-of-sale (POS) platform designed for speed and convenienceRead more
How One Gaming Retailer Leveled Up Its Omnichannel Gaming Ecosystem
In partnership with Publicis Sapient, one gaming retailer Is transforming their digital strategy to meet the needs of the next generation.Read more
One Global Grocer and Retailer’s 10-Year Digital Transformation Journey
We help retailers digitally transform into agile organizations that deliver long-term customer and business value.Read more
Hear from our retail experts on unlocking what's next in your digital transformation.
"Next in Retail" explores the latest trends and insights with industry experts.